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Titebond Gives Wood Flooring Installers Looking for a High-Performance Adhesive A New Choice: 741 Choice Premium Wood Flooring Adhesive

Formulated using a newly developed proprietary polymer, Titebond’s 741 Choice Premium Wood Flooring Adhesive offers many of the preferred performance features found in urethane products – 100% solids formulation, ease of use, strong green grab and strength development – along with some benefits of its own.

Titebond gives flooring installers a strong alternative to urethane wood flooring adhesives with its newest flooring product, Titebond 741 Choice Wood Flooring Adhesive.

Titebond 720

Formulated using a newly developed proprietary polymer, Titebond 741 Choice contains no water or solvents; it is 100% solids. It also is easy to use and provides excellent green grab and strength development, curing into a tough, flexible and tenacious bond to a variety of substrates. Once troweled, it won’t slump, decreasing the amount of popping sounds in the finished floor. Elastomeric properties allow the adhesive to move with the wood as it expands and contracts over the life of the floor.

Titebond 741 Choice is most often used to secure solid wood, bamboo, cork and engineered flooring. It can also be used to install plywood and cork underlayments as well as stone, ceramic tile and marble inlays for residential and commercial applications. It is moisture-, mold- and mildew-resistant and can be combined with concrete subfloor moisture systems, such as Titebond 531 or 531 Plus, to achieve 100% moisture protection.

In addition to good trowelability, this Titebond adhesive further simplifies application with easy clean up from pre-finished floors and freeze-proof formulation. Installers can leave it in their trucks even in bitter cold weather. It also is VOC-compliant with all federal and state regulations, including SCAQMD, and is FloorScore® certified by SCS.

Titebond 741Choice Wood Flooring Adhesive is sold in 3.5-gallon pails at flooring retailers.



Media Contact: 
Jeanne Tranter, 614.445-0888

About Franklin International: Long a leader in the flooring industry, Titebond's line of flooring products and accessories includes flooring adhesives, moisture control systems for concrete subfloors, one-step adhesive, moisture and sound control systems, Titebond Wood Flooring tape and other products for flooring installations. Its flooring line joins a full line of construction adhesives and sealants for professional and DIY use. More information on Titebond products is available at