Like many woodworkers around the world, contestants in a new Spike TV reality show, Framework, will have the opportunity to use Titebond wood glues to build the furniture they design in competition for a $100,000 cash prize and other perks – thanks to Ace Hardware.
Hosted by renowned hip-hop artist, actor, author and philanthropist Common, Framework is the first-ever furniture design competition series. The last of 13 master furniture craftsmen standing wins a prize package that includes the ability to launch his or her own line with a major furniture brand.
Ace plays a central role in the series through the Ace Supply Station, a large hub located in the Framework workshop that will provide contestants with the tools and products they need to complete the furniture design challenges. Home Channel News covered the Ace-Spike partnership in the December 19 article, “Ace Supplies Spike TV’s Framework.”
“Ace retailers have carried Titebond products for over 20 years, with the partnership growing from select SKUs to a wide variety of Titebond wood glues, construction adhesives and sealants,” said Angie O’Connor, director of national accounts at Titebond-manufacturer Franklin International. “We are extremely grateful to Ace Hardware for making our brand a part of this show. We wholeheartedly believe Framework will spark interest in woodworking among new generations.”
The first episode of Framework aired January 6. Upcoming episodes air Tuesdays at 10 PM, ET/PT.
Jeanne Tranter, 614.445-0888
About Franklin International: Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. The company employs approximately 400 at its headquarters, laboratory and plant, in Columbus, Ohio; eight distribution centers across the U.S.; and a new plant in Guangzhou, China. Franklin provides local support to customers domestically and globally through a network of 75 independent sales representatives and direct field sales associates. The company maintains two divisions: the Construction Division, which manufactures a complete line of Titebond® wood glues for cabinet shops and hobbyists as well as a full line of Titebond® adhesives and sealants for construction professionals and do-it-yourselfers who demand the professional touch; and Franklin Adhesives & Polymers, which provides adhesives to industrial wood-assembly plants and pressure sensitive adhesives to label manufacturers.